John Frieda Midnight Brunette Shampoo, Color Deepening Shampoo to Enhance and Refresh Brunette Tones, Cocoa and Primrose Oil-Infused Shampoo to Revive Brunette Color, 8.3 Oz

I don't dye my brunette hair overall but I'm starting to get more grays so I dye my roots ash brown. My hair was starting to look a little brassy so I decided to try this. I noticed a difference after just 1 wash -- all the brassiness is gone and I have beautiful, shiny brown hair again. It also makes my grays look more like highlights than gray hair. I didn't have any issues with it staining my hands -- I just washed them right after using the shampoo and all of the color came off.

Love John Frieda hair color. Color is not brassy, easy to use and last. Would buy it again.

Very good. A bit expensive.

I love this. My hair natural hair color varies between dark dirty blond to the color of a Hershey kiss depending on the season. Lately it's been looking flat and one dementional. This has been helping deepen my color - making it look richer and healthier. It looks super dark when you out it in your hands but it doesn't color your hands or stain your shower at all so don't worry about using it on white rubs or tiles!

Damaged product received upon delivery. Had to request a replacement

I have very fine hair, and use the shampoo and conditioner every time I wash my hair, which is pretty much daily. I am also extremely sensitive to smells, and have extremely sensitive skin. I don't even notice the smell, and it's non-irritating. After about a week of continued use, I was able to tell it was gradually hiding my grays. After two weeks, great! I went with a darker color than my blondish-brown hair normally is, hoping that would help cover the grays better. That has actually taken my hair back to my blondish-brown hair color--so pleased! Maybe people who say it doesn't work for them should try a darker color? Gray is hard to cover. It also leaves my hair shiny, and brings out nice undertones. I am on my third bottle, and it lasts a long time. As for people commenting they used an entire bottle all at once, then walked around with it on their head for half an hour, where did they get the wild idea this was a permanent/instant hair dye in the first place? It is a temporary color depositing shampoo and conditioner. Watch the video for the product. If you're wanting permanent hair dye, then purchase permanent hair dye. I'm not ready to commit to that extra maintenance step yet, and really love this product!

I have fine, wavy hair that has started to gray. I have to be careful what shampoos and conditioners I use because they can flatten my hair. I have been dying it since I was in my 40’s, and now, at age 60, I have seemed to develop an allergy to an ingredient in brown hair dyes (likely paraphenylenediamine (PPD), but not tested). I tried the all gray look during the pandemic, but it just made me look old and I don’t have that pretty gray hair color.This shampoo tones down my gray, while leaving my hair with its natural wave. Speaking of natural, it does not look dyed, and somehow, creates a tone of gray that is prettier than my own, but less of it. I would say it takes me back to the amount of gray I had 10 years ago, only better. Also, it does not flatten my hair and I can leave it dry naturally with the waves intact. Smell is fine. Not my favorite, but not obnoxious. Bonus: no itchy scalp from an allergen.

I purchased this in an attempt to cover some gray hairs and figure out what to do with my light brown/dark blonde hair as it ages. I shampooed once and left it in for 5 minutes, saw no difference. If it wasn’t for the scent I’d have shampooed again. I’m sensitive so someone else may not find it so offensive. I find the Blue Crush shampoo tones my hair darker than this did. So I’m going to experiment and try this shampoo on my part for 10 minutes, then use Blue Crush on the rest of my hair. Maybe the scent won’t stand out so much. If it was more expensive, I’d send it back.